Strategic Planning Exercise

Here we have a nice little strategic planning tool that will help you to quickly evaluate a service or product’s competitive viability within it’s market. This is good to useĀ if you haven’t got the time or resources to go through the full marketing plan process.

The exercise is based on a SWOT analysis so you will need to produce a well thought out list of strengths, weaknesses, opportunities and threats to make it beneficial for your business. I often see SWOT’s that consist of a long list of generic factors that don’t really mean much in the context of an organisations competitive position. For example, there are often strengths stated that are more or less industry standard. How can this be a strength for an organisation within a competitive market? A SWOT analysis should also be conducted for each strategic business unit (SBU) of your organisation or you are at risk of having conflicting information and the whole process just gets a bit messy.

A SBU is an area of your business which serves a particular segment of the market and needs to be managed individually with it’s own strategy to gain maximum returns. For example, organisations often split their sales teams into industry and then key accounts and smaller accounts as these groups have distinctly separate requirements and need to be managed and communicated with differently.

Scroll down through the document below to view the exercise or click the link at bottom of page to download. As ever, if you have any questions about the information on this page I am happy to field any questions

You can download the strategic planning exercise template here